Tiny Tags wanted to improve performance of their core SMS flows. I approached this project by reading customer reviews and coming to understand the key reasons why people find this brand so special. I updated their SMS flow copy to be more heartfelt and personal.
Welcome SMS
I made improvements to the welcome SMS that dynamically pulled in the customer's first name and gave them a dynamic welcome code instead of a static one. I also included on-brand wording like "heirloom-quality" and gave the person an idea of what to shop right from the start, highlighting their bestselling styles like Dog Tag Necklaces and Lockets.
Cart Abandon SMS
As part of the cart abandon series, I changed the copy to include the name of the customer and dynamically pulled in the name of the product that the customer left in their cart. I also included key brand words and phrases like "heirloom-quality", "feel forever connected to your family & loved ones" and "celebrate your life's most precious moments".
Checkout Abandon SMS
In addition to cart abandon, I wanted to create messaging for those who had made it all the way to checkout but still abandoned. I took things a step further and created specific copy based on whether or not the person had never purchased before vs. a returning customer.
