Hi, I'm Ashley.

I'm a marketer who loves to fix chaos.

I build meaningful relationships and deeply care about people.

What I Do

I'm a retention marketing consultant & freelancer with over 13 years of DTC eCommerce experience across the fashion & retail, beauty, and tech industries. I help clients scale their businesses through retention marketing, fill gaps within their current organizational structure, support women by covering during maternity leaves, and solve digital marketing problems. 

Where I Shine

Here's where I shine and how I best help those I work with.


Email Marketing

Email marketing isn't going anywhere. I've helped brands move to new ESPs, done account audits, and created strategy roadmaps. I've also used many ESPs including Klaviyo, Retention Science, MailChimp, and more.


SMS Marketing

The SMS channel is relatively new and often used incorrectly. I can help craft strategies to keep your best customers engaged & coming back. I've used tools like Attentive and Emotive.



I make decisions based on real data. I've used analytics tools including Google Analytics, Adobe Analytics, and Coremetrics as well as CRM tools like Magento BI, AgileOne, and KWI.


Processes & Workflows

I'm good at fixing processes that aren't working in order to get work done. I've implemented project management tools and on-boarded various vendors in order to make doing work easier.



I can help write email, SMS, social, website & product copy.

What People Are Saying

People like working with me.

Ashley has been a huge asset to the Draper James team focused on our paid media and email programs. Ashley revamped our triggered email program quickly and effectively and reported on results 90 days after launch. She is a real pro: able to step into a situation quickly, assess the needs and efficiently deliver results. She is a team player and able to adapt quickly to changing needs and demands. I would recommend Ashley whole-heartedly for consulting projects in the e-commerce, email marketing and paid digital space.

Erin Moenich, CEO at Draper James

Can’t say enough great things about working with Ashley on Draper James’ digital marketing strategy. Ashley balances a data-centric approach with a savvy understanding of the customer and the importance of storytelling and contextual marketing. She’s unfailingly organized, bringing leadership, order and measured calm to a whirlwind, 100-mile-an-hour start-up environment. She is great with both external and internal partners, capable of steering agency partners to achieve results and also skillful at briefing and project-managing creative partners to produce marketing that balances storytelling with commerce-driving performance. She is grace under pressure — it’s been a pleasure and a privilege to collaborate with her.

Marissa Cooley, SVP of Brand Marketing & Creative at Draper James

Ashley was instrumental as an industry expert advisor to our analytics project here at Emotive. She helped us understand the ecommerce marketer, their pains and gains, and what they look for when operating and optimizing their growing ecommerce store. Her insights were key to our product team’s success and her feedback was integral to designing an experience that will delight and inform our users.

Patrick Schmied, Senior Product Manager at Emotive

Let's Get To Work

Want to work with me? Let's connect to see how I can help your brand.