Hi, I'm Ashley.

I'm a marketer who loves to fix chaos.

I build meaningful relationships and deeply care about people.

What I Do

I'm a retention marketing consultant & freelancer with over 14 years of DTC eCommerce experience across the fashion & retail, beauty, and tech industries. I help clients scale their businesses through retention marketing, fill gaps within their current organizational structure, support women by covering during maternity leaves, and solve digital marketing problems. 

Where I Shine

Here's where I shine and how I best help those I work with.


Email Marketing

Email marketing isn't going anywhere. I've helped brands move to new ESPs, done account audits, and created strategy roadmaps. I've also used many ESPs including Klaviyo, Retention Science, MailChimp, and more.


SMS Marketing

The SMS channel is relatively new and often used incorrectly. I can help craft strategies to keep your best customers engaged & coming back. I've used tools like Attentive and Emotive.



I make decisions based on real data. I've used analytics tools including Google Analytics, Adobe Analytics, and Coremetrics as well as CRM tools like Magento BI, AgileOne, and KWI.


Processes & Workflows

I'm good at fixing processes that aren't working in order to get work done. I've implemented project management tools and on-boarded various vendors in order to make doing work easier.



I can help write email, SMS, social, website & product copy.

What People Are Saying

People like working with me.

Ashley has been a huge asset to the Draper James team focused on our paid media and email programs. Ashley revamped our triggered email program quickly and effectively and reported on results 90 days after launch. She is a real pro: able to step into a situation quickly, assess the needs and efficiently deliver results. She is a team player and able to adapt quickly to changing needs and demands. I would recommend Ashley whole-heartedly for consulting projects in the e-commerce, email marketing and paid digital space.

Erin Moenich, CEO at Draper James

Working with Ashley was an absolute dream. Her wealth of knowledge in the digital marketing realm is matched only by her friendly and approachable demeanor, making her a pleasure to work with. During our time together at MOTHER, Ashley's expertise and insights proved to be invaluable in driving our brand's growth. Her deep understanding of retention marketing — especially in email strategy, trigger flows, SMS programs and analytics — allowed us to develop and execute effective marketing plans that produced outstanding results. Overall, I cannot recommend Ashley highly enough. She is a rare gem in her field, and any team would be fortunate to have her on board.

Zio Bariteaux, Director of Content at MOTHER Denim

Working with Ashley has been a game-changer for our business. Her expertise in lifecycle marketing is truly unparalleled. Her responsiveness and data-driven approach have not only helped us optimize our post-purchase customer journeys but have also led to substantial growth in customer engagement and satisfaction. Thanks to Ashley’s guidance, we’ve been able to design strategies that resonate with our audience, driving meaningful results. And most of all, she was just fun to work with!

Don Smolik, Director of Lifecycle Marketing at Made In

Let's Get To Work

Want to work with me? Let's connect to see how I can help your brand.