Hi, I'm Ashley.
I'm a marketer who loves to fix chaos. I build meaningful relationships and deeply care about people. I have a side hustle where I write about sustainability & living simply.
About Me
I have 10 years of experience in eCommerce and digital marketing. I've worked at companies ranging in size from small lifestyle brand startups to multi-million dollar beauty conglomerates, learning a ton along the way. I love telling stories, and using data to inform how those stories are told. I have a mix of creative and analytical thinking with a technical understanding (read: I can talk to the engineering team and understand how the data warehouse works but can also craft a compelling campaign strategy!). Working with smart people who all share a common goal, in an environment built on trust, is where I want to be.
Areas of Expertise
Here's where I shine and how I best help those I work with.
Retention Marketing
I believe that keeping an existing customer is better than finding a new one. I've built out cross-channel retention plans to keep customers happy. I've also used many ESPs including MailChimp, Bronto, Retention Science and Exact Target.
Performance Marketing
Working with platforms like Facebook and Google, I help craft strategies to acquire new customers.
Analytics
I make decisions based on real data. I've used analytics tools including Google Analytics, Adobe Analytics, and Coremetrics as well as CRM tools like Magento BI, AgileOne, and KWI.
Processes & Workflows
I'm good at fixing processes that aren't working in order to get work done. I've implemented project management tools and on-boarded various vendors in order to make doing work easier.
Affiliate & Content Marketing
Giving customers a reason to come to your site is key. I've worked to create engaging content on blogs and as a part of an affiliate marketing strategy. I'm also a part of several affiliate networks through my side hustle.
Copywriting
I've written ad-hoc copy at most of my roles within the fashion & beauty space. I also write as a part of my side hustle.