What I Do

I'm a retention marketing consultant & freelancer with 13+ years of experience in digital & eCommerce. Whether your business needs help filling gaps, scaling to the next level, or starting from scratch, I'd love to help. 

How I Can Help

These are the areas of digital marketing that I can help your business with:


Email Marketing

- Overall retention strategy

- Email account audit

- Email vendor selection 

- ESP platform migrations / new account setup

- Email trigger flow setup

- Email strategy & calendar creation

- Email coding

- Email data cleanup

- Reporting

Tools I've Used: Klaviyo, Retention Science, Mailchimp, Bronto (RIP), Exact Target (now Salesforce Marketing Cloud), Convert Kit


SMS Marketing

 - SMS vendor selection

- SMS account audit

- SMS platform migration / new account setup

- SMS trigger flow setup

- SMS program strategy & calendar creation

- Budget analysis

- SMS data cleanup

- Reporting

Tools I've Used: Attentive, Emotive



- Google Analytics account setup & implementation

- Reports setup

- Channel level analysis

- Marketing budget analysis

- Overall eCommerce business analysis

Tools I've Used: Google Analytics, Magento BI, Adobe Analytics, Looker, KWI, AgileOne, Microstrategy


Processes & Workflows

- Project management tool evaluation, selection, and/or implementation

- Team workflow process overhaul

- Tech stack analysis

- Creative team briefing 

Tools I've Used: Basecamp, Zendesk, Air Table, Slack, Zapier



- Email body copy

- Email subject lines

- SMS text messages

- Product copy

- Website copy

- Blog posts

- Social media posts

What People Are Saying

People like working with me! Here's what my clients have to say about me and my work:

Can’t say enough great things about working with Ashley on Draper James’ digital marketing strategy. Ashley balances a data-centric approach with a savvy understanding of the customer and the importance of storytelling and contextual marketing. She’s unfailingly organized, bringing leadership, order and measured calm to a whirlwind, 100-mile-an-hour start-up environment. She is great with both external and internal partners, capable of steering agency partners to achieve results and also skillful at briefing and project-managing creative partners to produce marketing that balances storytelling with commerce-driving performance. She is grace under pressure — it’s been a pleasure and a privilege to collaborate with her.

Marissa Cooley, SVP of Brand Marketing & Creative at Draper James

Consulting Clients

I've worked on some incredible brands; yours could be next!

JBT Agency

Corporate & Startup Experience

I built a solid eCommerce & digital marketing foundation working in more traditional corporate spaces & at scrappy startups. These roles gave me invaluable experience for my consulting journey.


Let's Get To Work

If you need help leveling up your retention marketing program I'd love to hear from you. Fill out this form and let's get to work!