What I Do

I'm a retention marketing consultant & freelancer with 13+ years of experience in digital & eCommerce. Whether your business needs help filling gaps, scaling to the next level, or starting from scratch, I'd love to help. 

How I Can Help

These are the areas of digital marketing that I can help your business with:


Email Marketing

- Overall retention strategy

- Email account audit

- Email vendor selection 

- ESP platform migrations / new account setup

- Email trigger flow setup

- Email strategy & calendar creation

- Email coding

- Email data cleanup

- Reporting

Tools I've Used: Klaviyo, Retention Science, Mailchimp, Bronto (RIP), Exact Target (now Salesforce Marketing Cloud), Convert Kit


SMS Marketing

 - SMS vendor selection

- SMS account audit

- SMS platform migration / new account setup

- SMS trigger flow setup

- SMS program strategy & calendar creation

- Budget analysis

- SMS data cleanup

- Reporting

Tools I've Used: Attentive, Emotive



- Google Analytics account setup & implementation

- Reports setup

- Channel level analysis

- Marketing budget analysis

- Overall eCommerce business analysis

Tools I've Used: Google Analytics, Magento BI, Adobe Analytics, Looker, KWI, AgileOne, Microstrategy


Processes & Workflows

- Project management tool evaluation, selection, and/or implementation

- Team workflow process overhaul

- Tech stack analysis

- Creative team briefing 

Tools I've Used: Basecamp, Zendesk, Air Table, Slack, Zapier



- Email body copy

- Email subject lines

- SMS text messages

- Product copy

- Website copy

- Blog posts

- Social media posts

What People Are Saying

People like working with me! Here's what my clients have to say about me and my work:

Can’t say enough great things about working with Ashley on Draper James’ digital marketing strategy. Ashley balances a data-centric approach with a savvy understanding of the customer and the importance of storytelling and contextual marketing. She’s unfailingly organized, bringing leadership, order and measured calm to a whirlwind, 100-mile-an-hour start-up environment. She is great with both external and internal partners, capable of steering agency partners to achieve results and also skillful at briefing and project-managing creative partners to produce marketing that balances storytelling with commerce-driving performance. She is grace under pressure — it’s been a pleasure and a privilege to collaborate with her.

Marissa Cooley, SVP of Brand Marketing & Creative at Draper James

Brands I've Worked With

From start-ups to mid-size companies to multi-national corporations, I've worked with a wide assortment of brands within the fashion & beauty space. I can help your business, no matter its size:


Let's Get To Work

If you need help leveling up your retention marketing program I'd love to hear from you. Fill out this form and let's get to work!