Ashley Perkins

The Types of Work I Do

Platform migrations

I've migrated both ESPs and SMS platforms to new tools. I take extra care to properly warm your new tool, and keep a constant eye on deliverability.

Account audits

I start with data. I analyze current and historical channel performance, audit how your tools are set up, and pinpoint specific opportunities for improvement. You’ll receive a comprehensive strategy deck with clear, actionable recommendations on exactly what to do next.

Channel strategy

I bring campaigns, flows, journeys, and loyalty programs together under one clear strategy to create a seamless customer experience.

Reporting templates

I've helped build dashboards in excel or Data Studio, as well as PowerPoint and Google Slide templates for weekly business review reporting.

Ongoing day-to-day operational help

Small businesses hire me to help with their day-to-day marketing operations. I've done everything from write email & SMS copy, help create campaigns, help with segmentation strategy, help with weekly reporting, and so much more.

Marketing calendar creation & management

I’ve built marketing calendars from scratch and elevated existing ones by layering in segment-based messaging instead of one-size-fits-all blasts.

Copywriting for email, SMS, social media

I've helped write copy for campaign & flow emails, campaign & journey SMS messages, and social media posts.

Maternity leave covers

I’ve stepped in to cover critical gaps during maternity leaves, supporting teams at both the VP of ecommerce level and in hands-on roles across SMS and app marketing.

Brands I've Worked With

The Types of Work I Do

Platform migrations

Account audits

Channel strategy

Reporting templates

Ongoing day-to-day operational help

Marketing calendar creation & management

Copywriting for email, SMS, social media

Maternity leave covers

I'd Love To Connect

I'd Love To Connect

I'd Love To Connect