What I Do
I'm a digital marketing freelancer & consultant with 10+ years of experience in digital, performance & retention marketing. Whether your business needs help filling gaps, scaling to the next level, or starting from scratch, I'd love to help.
How I Can Help
These are the areas of digital marketing that I can help your business with:
Retention Marketing
- Overall retention strategy
- Email vendor selection
- Email program migration
- Email trigger flows
- Basic email setup/account cleanup
- Email strategy & calendar creation
- Email coding
- Email/SMS data cleanup
- SMS program setup
- SMS program strategy
- SMS program migration
- Budget analysis
Tools I've Used: Klaviyo, Retention Science, Bronto, Mailchimp, Exact Target, Convert Kit, Attentive, Emotive
Performance Marketing
- Overall acquisition strategy
- Work with agency partners to help execute in-house marketing plans
- Marketing budgets
- Facebook ad account setup
- Vendor selection
Tools I've Used: Facebook Ads Manager, Google Ads Manager, Pinterest for Business
Analytics
- Google Analytics account setup & implementation
- Reports setup
- Channel level analysis
- Marketing budget analysis
- Overall eCommerce business analysis
Tools I've Used: Google Analytics, Magento BI, Adobe Analytics, Looker, KWI, AgileOne, Microstrategy
Processes & Workflows
- Project management tool evaluation, selection, and/or implementation
- Team workflow process overhaul
- Tech stack analysis
- Creative team briefing
Tools I've Used: Basecamp, Zendesk, Air Table, Slack, Zapier
Affiliate & Content Marketing
- Affiliate vendor evaluation, selection, and/or implementation
- Ongoing team support with approving affiliates, processing returns, building promotions, etc.
- Affiliate newsletters & outreach
- Contract negotiations
- Influencer outreach & program support
- Affiliate channel budget analysis
Tools I've Used: Rakuten, Impact Radius, Share a Sale, Curalate, Dash Hudson
Copywriting
- Email copy
- Email subject lines
- SMS text messages
- Product copy
- Website copy
- Blog posts
- Social media posts
What People Are Saying
People like working with me! Here's what my clients have to say about me and my work:
Can’t say enough great things about working with Ashley on Draper James’ digital marketing strategy. Ashley balances a data-centric approach with a savvy understanding of the customer and the importance of storytelling and contextual marketing. She’s unfailingly organized, bringing leadership, order and measured calm to a whirlwind, 100-mile-an-hour start-up environment. She is great with both external and internal partners, capable of steering agency partners to achieve results and also skillful at briefing and project-managing creative partners to produce marketing that balances storytelling with commerce-driving performance. She is grace under pressure — it’s been a pleasure and a privilege to collaborate with her.
Marissa Cooley, SVP of Brand Marketing & Creative at Draper James
Brands I've Worked For
From start-ups to mid-size companies to multi-national corporations, I've worked for a wide assortment of brands within the fashion & beauty space. I can help your business, no matter its size:
Let's Get To Work
If you need help leveling up your digital marketing program I'd love to hear from you. Fill out this form and let's get to work!