What I Do

I'm a digital marketing freelancer & consultant with 10+ years of experience in digital, performance & retention marketing. Whether your business needs help filling gaps, scaling to the next level, or starting from scratch, I'd love to help. 

How I Can Help

These are the areas of digital marketing that I can help your business with:

retention-marketing

Retention Marketing

- Overall retention strategy

- Email vendor selection 

- Email program migration

- Email trigger flows

- Basic email setup/account cleanup

- Email strategy & calendar creation

- Email coding

- Email/SMS data cleanup

- SMS program setup

- SMS program strategy

- SMS program migration

- Budget analysis


Tools I've Used: Klaviyo, Retention Science, Bronto, Mailchimp, Exact Target, Convert Kit, Attentive, Emotive

performance-marketing

Performance Marketing

- Overall acquisition strategy

- Work with agency partners to help execute in-house marketing plans

- Marketing budgets

- Facebook ad account setup

- Vendor selection


Tools I've Used: Facebook Ads Manager, Google Ads Manager, Pinterest for Business

digital-marketing-analytics

Analytics

- Google Analytics account setup & implementation

- Reports setup

- Channel level analysis

- Marketing budget analysis

- Overall eCommerce business analysis


Tools I've Used: Google Analytics, Magento BI, Adobe Analytics, Looker, KWI, AgileOne, Microstrategy

digital-marketing-processes-workflows

Processes & Workflows

- Project management tool evaluation, selection, and/or implementation

- Team workflow process overhaul

- Tech stack analysis

- Creative team briefing 


Tools I've Used: Basecamp, Zendesk, Air Table, Slack, Zapier

affiliate-content-marketing

Affiliate & Content Marketing

- Affiliate vendor evaluation, selection, and/or implementation

- Ongoing team support with approving affiliates, processing returns, building promotions, etc.

- Affiliate newsletters & outreach

- Contract negotiations

- Influencer outreach & program support

- Affiliate channel budget analysis


Tools I've Used: Rakuten, Impact Radius, Share a Sale, Curalate, Dash Hudson

copywriting

Copywriting

- Email copy

- Email subject lines

- SMS text messages

- Product copy

- Website copy

- Blog posts

- Social media posts


What People Are Saying

People like working with me! Here's what my clients have to say about me and my work:

Can’t say enough great things about working with Ashley on Draper James’ digital marketing strategy. Ashley balances a data-centric approach with a savvy understanding of the customer and the importance of storytelling and contextual marketing. She’s unfailingly organized, bringing leadership, order and measured calm to a whirlwind, 100-mile-an-hour start-up environment. She is great with both external and internal partners, capable of steering agency partners to achieve results and also skillful at briefing and project-managing creative partners to produce marketing that balances storytelling with commerce-driving performance. She is grace under pressure — it’s been a pleasure and a privilege to collaborate with her.

Marissa Cooley, SVP of Brand Marketing & Creative at Draper James

Brands I've Worked For

From start-ups to mid-size companies to multi-national corporations, I've worked for a wide assortment of brands within the fashion & beauty space. I can help your business, no matter its size:

draper-james-logo
frame-denim-logo
coty-logo
armani-exchange-logo
the-traveling-fro-logo

Let's Get To Work

If you need help leveling up your digital marketing program I'd love to hear from you. Fill out this form and let's get to work!